De Soto 6 Custom & De Luxe 1952
The brochure is undated, presumably 1952-ish. The Custom & De Luxe models were powered by the Powermaster 6-cylinder 250.6 cu.in. (4.1 litre) engine that delivered 116 hp at 3600 r.p.m. The Custom models were fitted with ‘tip-toe transmission’ (a 4-speed automatic) whereas the De Luxe models had a 3-speed manual gearbox.
Selling points listed in the brochure: Both the DeLuxe and Custom DeSoto models have these outstanding features:
- Big, High-Compression Engine
- Waterproof Ignition
- Floating Power Engine Mountings
- Featherlight Steering
- Long Cradle-Ride Wheelbase
- Chair-High Seats
- Smooth, Hotchkiss Drive
- Safety-Rim Wheels
- Super-Cushion Tires
- Hydraulic, Telescopic Shock Absorbers
- Big 12-inch Hydraulic Brakes
- Finger-light Parking Brake
- Dual Electric Windshield Wipers
