The brochure is undated, presumably 1952-ish. The Custom & De Luxe models were powered by the Powermaster 6-cylinder 250.6 cu.in. (4.1 litre) engine that delivered 116 hp at 3600 r.p.m. The Custom models were fitted with ‘tip-toe transmission’ (a 4-speed automatic) whereas the De Luxe models had a 3-speed manual gearbox.
Selling points listed in the brochure: Both the DeLuxe and Custom DeSoto models have these outstanding features:
Big, High-Compression Engine
Waterproof Ignition
Floating Power Engine Mountings
Featherlight Steering
Long Cradle-Ride Wheelbase
Chair-High Seats
Smooth, Hotchkiss Drive
Safety-Rim Wheels
Super-Cushion Tires
Hydraulic, Telescopic Shock Absorbers
Big 12-inch Hydraulic Brakes
Finger-light Parking Brake
Dual Electric Windshield Wipers
Custom 8-passenger Sedan & 4-DoorDe Luxe 6 Club Coupe, Carry-All Sedan
WITH the new A40 models Austin are offering their finest cars yet in the popular class namely, for the motorist needing an economical car that can carry four in quiet, smooth comfort with plenty of power to spare for safe overtaking and rapid hill climbing.
Of modern design, the “A40” Dorset 2-door and Devon 4-door saloons have a 40 b.h.p. overhead valve engine and incorporate independent front suspension. A built-in-radio and interior heater, which can be supplied at extra cost, provide additional evidence of the advanced specification of these fine new cars. Both saloons have all-steel, sound-insulated bodies with safe, rear opening doors and concealed running boards. The comfortable full-width seating is upholstered in leather, and the instruments and controls are handy and attractive in appearance. At the rear there is generous built-in luggage accommodation, while additional platform space can be provided, if required, by the rear panel.
These new A40 saloons are available in a choice of attractive colours with upholstery to suit. Having a clean, stylish design to match their crisp, smooth performance, they come as a great new advance in popular motoring.
SMOOTH riding, with plenty of power to spare for safe overtaking and rapid hill climbing are two of the many reasons why the Austin A40 Devon Saloon has won world-wide popularity.
Modern in design, with independent front suspension and a 40 b.h.p. overhead valve engine to ensure sparkling performance, the A40 can travel nearly 40 miles per gallon of fuel at a speed of 30 m.p.h.,and has a maximum speed of over 70 m.p.h. Thus, this car is equally at home nipping quickly and quietly through city traffic, or shortening the long country journey.
